JOICO Blonde Life Brightening Shampoo

If you discover strands with split ends, you don’t need to worry. With the right techniques and professional care methods, split ends are easy to get under control. We show you what causes split ends, what types of split ends there are and what you can do about split ends. With a little care and the right routines, you’ll feel and look amazing and split ends will be a thing of the past.

21 June 2024

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

Who hasn’t been there? Some days we just don’t have the time or we don’t feel like washing our hair. Thanks to dry shampoo, such days are a thing of the past. It restores instant freshness to your hair and also gives it great texture, which makes it really easy to create beautiful hairstyles. We show you how to use dry shampoo – without white residue.

31 January 2024