Aveda Styling Pure-Formance Grooming Clay

Our pure-formance™ grooming clay provides a strong hold with a matte finish. Lightweight microfibres provide a strong, flexible hold without sticking to the hair, so that any styling can be achieved with a comb or fingers. Adds volume to the hair. Strong, spicy and refreshing aroma with kanuka, citrus and certified organic essential oils of spearmint, vetiver and lavender. Not sure which styling product is right for you? Take a look at our Men's Styling Product Guide.

Rub a small amount between the palms of your hands and apply the product evenly to damp or dry hair.

Water\Aqua\Eau , Canola Oil\Huile De Colza , Hydrogenated Castor Oil , Cetyl Alcohol , Oryza Sativa (Rice) Bran Wax , C14-22 Alcohols , Steareth-21 , PVP , Glycerin , Alcohol Denat. , Aluminum Starch Octenylsuccinate , Silica , Starch Hydroxypropyltrimonium Chloride , Orbignya Oleifera (Babassu) Seed Oil , Boswellia Serrata Extract , Scutellaria Baicalensis Root Extract , Glycyrrhiza Glabra (Licorice) Root Extract , Yeast Extract\Faex\Extrait De Levure , Hydrolyzed Algin , Calophyllum Inophyllum (Tamanu) Seed Oil , Zingiber Cassumunar (Plai) Root Oil , Malt Extract , Tocopherol , Glycine Soja (Soybean) Oil , C12-20 Alkyl Glucoside , Glyceryl Stearate , PEG-100 Stearate , Zea Mays (Corn) Starch , Kaolin , Sodium Chloride , Fragrance (Parfum) , Citral , Geraniol , Linalool , Farnesol , Benzyl Benzoate , Citronellol , Coumarin , Eugenol , Limonene , Ursolic Acid , Potassium Sorbate , Sodium Benzoate , Phenoxyethanol