Alterna Prime Begin Again Curl Conditioner

Who hasn’t been there? Some days we just don’t have the time or we don’t feel like washing our hair. Thanks to dry shampoo, such days are a thing of the past. It restores instant freshness to your hair and also gives it great texture, which makes it really easy to create beautiful hairstyles. We show you how to use dry shampoo – without white residue.

31 January 2024

How to refresh curls is something that every curly-haired person knows: on the first day, everything sits perfectly defined and full of bounce. But as soon as you open your eyes the next morning, the once-beautiful curls have collapsed or are sticking up in all directions. What now? Daily washing is not the solution. That’s why, in this post, we’ll show you 8 proven tips for reactivating your curls in the morning – without any shampoo.

09 October 2024

The range of haircare products out there is huge and can be overwhelming. You can save a lot of time in finding out which haircare is right for you by identifying your hair type. This will unlock your hair's natural shine and make it much easier to tame. With our hair type test, you can find out your haircare requirements quite simply at home in front of your mirror.

19 October 2023