JOICO Style & Finish Flip Turn

It doesn’t matter whether you go to the salon or do it yourself: Sometimes you want a change. Because freshly coloured hair is wonderfully luminous and radiant, it makes you smile when you glance in the mirror. This makes it even more annoying when the exciting and shimmering colour begins to fade after a few washes. After all, caring for coloured hair well doesn't have to be complicated. Because with a little know-how, shine, smoothness and luminosity are just a hair wash away.

27 October 2023

Who hasn’t been there? Some days we just don’t have the time or we don’t feel like washing our hair. Thanks to dry shampoo, such days are a thing of the past. It restores instant freshness to your hair and also gives it great texture, which makes it really easy to create beautiful hairstyles. We show you how to use dry shampoo – without white residue.

31 January 2024

What can you do if your hair gets greasy quickly and daily washing becomes a nuisance? Discover some effective methods and tips for how to stop your hair from becoming greasy so quickly and give it a fresh and cared-for appearance at the same time. Learn how you can care for greasy care with the right techniques and products without having to wash it every day.

27 October 2023